Bridal Business

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July 15-16, 2019

  • Duration 2-Days
  • Format See-Do
  • Level Advanced
  • Location New York
$500 USD (1000 Loyalty Points)
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General Information

Bridal Business takes a fresh look at the business side of bridal hair and includes in-salon strategies for building and maintaining this type of specialty clientele. This course includes six relevant bridal looks created by Moroccanoil Artistic Director Kevin Hughes that are inspired by his work at Bridal Fashion Week in New York City.

Address
135 East 57th Street, 3rd Floor, New York, NY 10022

•demonstrations and hands-on bridal workshop

•product knowledge and usage

•Building cohesive and relevant web content

•Promoting and messaging through social media

•Building bridal storyboards

•Creating a consistent bridal experience

•How to network effectively

Kevin Hughes
MOROCCANOIL ARTISTIC DIRECTOR

Kevin is an editorial hair stylist based in West Hollywood, CA. A Long Island native and one of 12 children in a close-knit family, Kevin began his career studying fashion buying and merchandising. He went on to cosmetology school in New York, where he was mentored by some of the biggest names in the business, including Danilo, Robert Vetica and Peter Gray. His work has graced the pages of Vogue Beauty, Elle, Glamour, Harper’s Bazaar and L’Official . Backstage at Fashion Week, Kevin has worked with top designers like Marchesa, Monique Lhuillier, Zac Posen, Carolina Herrera and Altuzarra. He has also styled numerous celebrities such as Emily Blunt, Bryce Dallas Howard, Rosie Huntington- Whiteley, Jasmine Sanders and Bill Paxton. In 2011 Moroccanoil approached Kevin to become a National Educator for the company. Through his hard work and dedication Kevin became a Global Ambassador/Spokesperson for the brand, traveling the globe to share the latest Moroccanoil product news and brand strategies. He was recently promoted again, to Moroccanoil Artistic Director. Kevin’s energy and passion for teaching and empowering others is contagious, and he loves making every client look and feel their absolute best. In his work and life, he takes inspiration from Maya Angelou’s famous words: “People will forget what you said. They will forget what you did. But people will never forget how you made them feel.”

“I’M INSPIRED BY SEEING THE BEAUTY THAT I CAN BRING OUT IN PEOPLE. IT’S WHAT MOTIVATES ME TO LEARN CREATIVE NEW WAYS TO HELP THE CLIENT ACHIEVE THE LOOK THEY WANT.”