Entice to Compete« return to event listing
In today’s ever-changing competitive landscape, salons and stylists must adapt and evolve to remain relevant. This entertaining, yet informative workshop is for any industry professional who wishes to explore the importance of branding in the success of their business. Through a series of interactive exercises and analogies from both within and outside the industry, attendees will learn to identify and transform their clients’ brand perception. The workshop focuses on how salons can entice consumers strategically and apply specific practices to maximize retail opportunities, enhance the client experience and increase customer loyalty.
- Staying relevant in today’s consumer landscape
- The psychology behind retailing and merchandising
- Seeing your business through your client's eyes
With 20 years of experience in marketing and sales in the fashion and beauty industries, Nancy Dobell joined Moroccanoil in its infancy and has been a key player in developing the brand’s global market. She has traveled extensively all over the world, working with salons to build and develop their brands with a focus on helping salon owners and stylists look at their business through their customers’ eyes.
Nancy created the Beautiful Business program to bring accessible business education to as many industry professionals as possible. Beautiful Business takes a 360 degree approach to delivering comprehensive business strategies to sales consultants, stylists, and salon management. Through a series of presentations, tools, and the Beautiful Business blog, Nancy emphasizes proactive methods for evolving and competing effectively in today’s salon industry.
Nancy’s methods have a proven track record: today, Moroccanoil is available in over 60 countries and more than 6,000 stylists and salon owners have attended her branding and business development workshops. Her outside of the box approach, use of humor, and interactions with her audience makes for an informal and inspiring learning experience.
“My philosophy is simply: to brand through basic principles and build awareness through consistency and strategy”