Entice To Compete

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June 17, 2019

  • Duration
  • Format
  • Level
  • Location New York
$400 USD (800 Loyalty Points)
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General Information

Are you and your business evolving? Join us for an interactive workshop designed specifically to help salons and stylists compete in today’s ever-changing, competitive landscape. This fun, inspiring workshop is for anyone who wishes to explore the factors that are significantly impacting their salon business today. Attendees will learn how to implement brand-focused strategies to remain competitive.

135 East 57th Street, 3rd Floor, New York, NY 10022

•Identifying and reaching your target demographic

•Enticing consumers strategically

•Maximizing retail opportunities

•Enhancing the overall guest experience

•Getting your team on board

•Increasing customer loyalty

Nancy Dobell

With 20 years of experience in marketing and sales in the fashion and beauty industries, Nancy Dobell joined Moroccanoil in its infancy and has been a key player in developing the brand’s global market. She has traveled extensively all over the world, working with salons to build and develop their brands with a focus on helping salon owners and stylists look at their business through their customers’ eyes.

Nancy created the Beautiful Business program to bring accessible business education to as many industry professionals as possible. Beautiful Business takes a 360 degree approach to delivering comprehensive business strategies to sales consultants, stylists, and salon management. Through a series of presentations, tools, and the Beautiful Business blog, Nancy emphasizes proactive methods for evolving and competing effectively in today’s salon industry.

Nancy’s methods have a proven track record: today, Moroccanoil is available in over 60 countries and more than 6,000 stylists and salon owners have attended her branding and business development workshops. Her outside of the box approach, use of humor, and interactions with her audience makes for an informal and inspiring learning experience.

“My philosophy is simply: to brand through basic principles and build awareness through consistency and strategy”