Kevin is an editorial hair stylist based in West Hollywood, CA. A Long Island native and one of 12 children in a close-knit family, Kevin began his career studying fashion buying and merchandising. He went on to cosmetology school in New York, where he was mentored by some of the biggest names in the business, including Danilo, Robert Vetica and Peter Gray. His work has graced the pages of Vogue Beauty, Elle, Glamour, Harper’s Bazaar and L’Official . Backstage at Fashion Week, Kevin has worked with top designers like Marchesa, Monique Lhuillier, Zac Posen, Carolina Herrera and Altuzarra. He has also styled numerous celebrities such as Emily Blunt, Bryce Dallas Howard, Rosie Huntington- Whiteley, Jasmine Sanders and Bill Paxton. In 2011 Moroccanoil approached Kevin to become a National Educator for the company. Through his hard work and dedication Kevin became a Global Ambassador/Spokesperson for the brand, traveling the globe to share the latest Moroccanoil product news and brand strategies. He was recently promoted again, to Moroccanoil Artistic Director. Kevin’s energy and passion for teaching and empowering others is contagious, and he loves making every client look and feel their absolute best. In his work and life, he takes inspiration from Maya Angelou’s famous words: “People will forget what you said. They will forget what you did. But people will never forget how you made them feel.”
“I’M INSPIRED BY SEEING THE BEAUTY THAT I CAN BRING OUT IN PEOPLE. IT’S WHAT MOTIVATES ME TO LEARN CREATIVE NEW WAYS TO HELP THE CLIENT ACHIEVE THE LOOK THEY WANT.”
Antonio Corral Calero launched his prolific career in 1990 in Barcelona, his home, under the tutelage of one of the world’s most renowned masters of hair design, Luis Llongueras. “Luis was the one who gave me the freedom to really be creative,” Calero says of his first mentor. It wasn’t long before Antonio began his travels to the top fashion capitals of the world to work with icons including Yves Saint Laurent, MAC and Lise Watier. After leaving Europe, Antonio relocated to Montreal and became the Artistic Director of Moroccanoil. Since then, he has served as the dynamic face and ambassador of the Moroccanoil brand—and has been a dominant presence at premier runway shows and fashion weeks around the globe including Carolina Herrera, Just Cavalli, Catherine Malandrino, Rachel Zoe, Cushnie et Ochs, The Blonds and Alexandre Herchcovitch. Calero also strongly supports the next generation of fashion, providing his compelling vision for designers such as Delpozo, Katya Leonovich, Mandy Coon, Prisim and Nomia. Calero travels around the world, representing Moroccanoil at PR events and acting as a role model in the art of hair care and design for thousands of professional stylists. He has been featured not only in notable beauty publications including LifeStyled, Modern Salon, Salon Magazine and New Beauty, but also remarkable fashion titles the likes of Elle Canada and Vogue Japan. As an expert stylist and industry innovator, Calero is drawn to Moroccanoil because he recognizes the value of simple products that perform consistently and effectively. Moroccanoil products simplify the life of a consumer the same way they simplify the life of a stylist, in that they remain just as effective day in and day out. “We want consumers to be able to have the same experience at home as they do in the salon. Since we were founded in 2006, I realize that we have made a difference in the industry and I feel so proud to be a part of this huge accomplishment.” What’s next for Moroccanoil and Antonio Corral Calero? “I am committed to traveling the world, learning, developing and sharing my passion for Moroccanoil with others.” And Moroccanoil will continue to provide simple and effective hair care solutions, while seeking to inspire and empower women around the globe.
“Antonio Corral Calero is a Spanish-born artist with a unique vision of the world of hair, fashion and style.”
With 20 years of experience in marketing and sales in the fashion and beauty industries, Nancy Dobell joined Moroccanoil in its infancy and has been a key player in developing the brand’s global market. She has traveled extensively all over the world, working with salons to build and develop their brands with a focus on helping salon owners and stylists look at their business through their customers’ eyes.
Nancy created the Beautiful Business program to bring accessible business education to as many industry professionals as possible. Beautiful Business takes a 360 degree approach to delivering comprehensive business strategies to sales consultants, stylists, and salon management. Through a series of presentations, tools, and the Beautiful Business blog, Nancy emphasizes proactive methods for evolving and competing effectively in today’s salon industry.
Nancy’s methods have a proven track record: today, Moroccanoil is available in over 60 countries and more than 6,000 stylists and salon owners have attended her branding and business development workshops. Her outside of the box approach, use of humor, and interactions with her audience makes for an informal and inspiring learning experience.
“My philosophy is simply: to brand through basic principles and build awareness through consistency and strategy”
Kelli brings over 15 years of experience to the beauty industry. She has developed amazing techniques through countless hours of education and hands-on experience, with her extensive training at Bumble and Bumble forming the backbone of her career. From Cynthia Rowley and Catherine Malandrino to Rachel Zoe and Heatherette, Kelli’s hair designs have been mainstays at New York Fashion Week. She has also worked on video sets and editorial shoots with stylists Laurent Philippon, Jimmy Paul, Niki-Ann Levi and more. Over the years, Kelli has been able to share her expertise through her own courses, which she has developed for stylists and salons all over the New York metropolitan area. Kelli’s energetic personality, passion for the industry and perseverance for success have made her the incredible stylist and educator that she is today. Kelli joined Moroccanoil because of her (and her clients’!) love for the products, which she considers excellent resources for transforming one’s look. With Moroccanoil, her tools glide on hair easier for an effortless styling experience. “That moment when a person sees their new look for the first time, I know that at that moment I had a part in making them feel beautiful. Their confidence level goes up and you just made someone’s day. That’s the reason why I love my career every day!”
“As an artist truly focused on suitability, everything that I do must be aesthetically pleasing, with pieces that fit perfectly as a whole.”
As a young boy growing up in Mexico and the United States, Martin was always drawn to beauty and fashion, allowing him to develop an artist’s eye at an early age. In 2007, Martin moved from Pasadena, California to San Francisco in order to pursue his passion for hairstyling. There, he trained with Vidal Sassoon and TONI&GUY. Within the last decade, Martin has become a haircutting specialist, and prides himself in the precision of his technique. In addition to being a natural and gregarious leader in the salon space, he continually strives for excellence and quality work, further honing his skills in cutting, blow-drying and up-styling. Martin is also experienced in bridal and fashion styling and editorial, having worked backstage for designers at Mercedes-Benz Fashion Week including Zang Toi, Reem Acra, Lisa Perry and Band of Outsiders. He is inspired by art, music and fashion and translates his inspiration to his work through knowledge and education. Photographer Patrick Demarchelier is an inspiration to Martin because of his impeccable work and ability to translate a specific mood through imagery. Martin joined Moroccanoil in 2014. “Moroccanoil is a minimalist line that allows diversity in use with immediate results,” he says. “I believe hair care contributes to good styling, I am passionate about great quality hair that allows for fluidity and strength.”
“I love the idea of hand-crafting and sculpting on a fiber ‘canvas.’ There are absolutely no boundaries in the art of hairdressing.”
Kelly Bowen grew up in the hair industry; her mother, a stylist and salon owner, influenced her journey from the beginning. “I was that friend who did everyone’s hair and makeup for school dances and athletic events,” she remembers, “and I was having such a blast. I didn’t want it to end!” And it didn’t end. Kelly started her career in 2004 at the esteemed Spalon Montage in the Twin Cities. She completed their apprentice program that year and became an Education Director in 2008, facilitating education and working with apprentices. Kelly was also a part of the Sebastian Design Team from 2008 to 2013. With mentorship from world-renowned artists such as The Doves, Nick Arrojo, Nick Berardi, Kevin Murphy, Phillip Wilson and Oribe, Kelly has styled hair backstage at New York Fashion Week and has been published in Behind the Chair and Beauty Launchpad. In 2009, she won the Gold Colorist Award in the US Wella Trendvision contest and proceeded to compete internationally in Berlin, Germany. “I love meeting new people, seeing new places and gathering inspiration,” Kelly shares. Her inspiration comes from all over: the red carpet, other hairdressers and artists and her clients, as well the blogs, fashionistas and product junkies who help set trends and push boundaries. “Most of all,” she adds, “I love being an artist! First and foremost, that’s who I am, and using hair as my medium I am able to be an architect, a painter, a sculptor and a designer every day!” Kelly has always aspired to become an educator. Motivated by the education directors at her salon who helped her hone her craft, as well as top stylists and educators who have been mentors, she decided to join Moroccanoil because of Co-founder Carmen Tal’s mission for the brand—authenticity, effectiveness and ease of use. “I’m drawn to the integrity and passion of the company, and everyone who is a part of it,” she says. “The Moroccanoil image is the core of who I am as an artist, as my passion is creating healthy, beautiful hair that is sophisticated and effortless."
“When you stop learning, you stop growing.”
Violet discovered her enthusiasm for education after watching a TONI&GUY show and set her sights on working for the brand—eventually becoming an Art Director and Educator in the Queensland academy. In 2008 Violet relocated to London to work for the brand’s flagship salon on Regent Street, worked on a number of shows at London Fashion Week and welcomed a celebrity clientele including former Spice Girl Geri Halliwell, Coldplay guitarist Jonny Buckland and other music acts. She has also received many awards during her sixteen-year career, notably gaining a coveted place on the Australian F.A.M.E Team in 2007, as well as directing teams for international hair and fashion shows. Violet’s “overwhelming respect” for Moroccanoil because of the change the brand has impacted in the industry globally led her to realize she just had to be a part of it. She is currently one of 14 hairstylists worldwide that make up the Moroccanoil Global Education Team. Inspired by teaching others and the buzzing energy backstage at global fashion weeks, Violet has been educating stylists and working on shows in New York, London and Japan. To date, her portfolio of international brands include Vera Wang, Zac Posen, Badgley Mischka, Diane Von Furstenberg, Delpozo, Cushnie et Ochs and Marchesa. Her role with Moroccanoil sees her sharing this passion for education across platforms in Australia, Japan, Korea and Taiwan, just to mention a few, as well as the flagship Moroccanoil Academy in New York City. She continues to grow and lead teams of Moroccanoil educators throughout 11 global markets in her role as International Education Manager, Asia Pacific.
“Getting to chat with different people and make them feel good about themselves... what’s not to love?!”
Michael Beltran Cohen—a French national born to Spanish parents—spent his early years in London, where he trained with TONI&GUY and Anthony Mascolo. At eighteen, he moved to New York City and worked as Antonio Prieto’s Art Director for eight years. During this time he created editorial looks for Cosmopolitan, Harper’s BAZAAR and other publications while working at New York Fashion Week and assisting celebrity hairstylist Luigi Moreno. In 2006, Michael opened the Michael Angelo Salon in Marbella, Spain, and three years later, the Kristin Michaels Salon in Oslo, Norway, where he built a motivated team of stylists. He was also a Wella Educator in the Scandinavia region where he conducted seminars on hair styling and product development. Now based in Miami, Michael is part of the Moroccanoil Global Education Team, sharing his expertise and extensive background in the international market (he speaks English, French and Spanish).
“I love that hair is a clean canvas with which we create shapes and angles to accentuate the natural beauty of women.”
Chicago-based hairdresser and salon owner Liza Espinoza brings a fun, fearless style to the Moroccanoil Creative Design Team.
While working as a salon receptionist in university, Liza began to appreciate the thoughtfulness, talent and perception that it took to be a great hairdresser. What began as a love for the art turned into a passion for the person wearing the hairstyle.
Liza’s sense of excitement comes out when she talks about hairdressing. Her focus on clients’ relationship with their hair after they leave the salon is a testament to her big-picture approach. “It’s not only about making people look great, but feel amazing…and providing them with the right hair care to make it work every day!”
“As an educator I am very passionate about sharing and motivating others to be their very best, and doing everything I can to elevate this wonderful industry,” Liza shares. This desire to help others and ability to challenge herself to always evolve and grow, express herself and make people happy is a priceless attribute. “Moroccanoil products are phenomenal, and my salon has long supported them. I feel a deep connection to innovators, and what the brand has done to change the industry speaks a lot to the mindset of the company.”
With experience in the worlds of print, runway, film and celebrity styling, Liza brings a unique point of view to any project from conception to execution. As a dedicated and dynamic artist, Liza has enjoyed many accomplishments, including multiple North American Hairstyling Award (NAHA) nominations. Her ingenuity has earned her a vast editorial styling portfolio that includes work in industry and fashion magazines such as Modern Salon, American Salon, Vibra, Estetica, Vogue Italia, Dark Beauty, Canadian Hairdresser and more.
Her fashion-forward and uniquely imaginative hairdressing approach and dedication to the art of hair sets her apart as a highly valued and innovative member of the Moroccanoil Creative Design Team.
“I firmly believe that each person on the planet is unique and beautiful, and it is our great pleasure to bring that out!”
With a passion for teaching and instilling confidence in others, Tab Salsman has deeply rooted his hairstyling career in education. As a national platform artist and educator, he has over a decade of experience educating and working behind the chair.
Tab’s goal is to ensure every hairdresser, regardless of their time behind the chair, will take away a fresh approach as well as the confidence to try new methods and develop their own creative styles. He draws inspiration from street fashion, youth culture, music and photography, incorporating these concepts into his classes.
It is his passion for education that drew him to Moroccanoil. “The brand truly understands the need for hairdresser education in the industry,” Tab explains. “Plus, I love that the backbone of this company stems from understanding the use of an essential oil and how the properties of it are quite endless.”
As a progressive hairdresser, Tab understands that cut and color work hand-in-hand to create a look and utilizes his abilities to create a timeless, yet modern aesthetic. He believes that cutting hair is only half of what it takes—showing it off in the finish is how a complete look is achieved. He feels it is not what you cut off, but what you leave that matters.
Whether he’s teaching or working behind the chair, Tab finds constant inspiration in the creativity and support of the beauty industry. “I love people,” he says, “and I love that over the years, we’ve grown into a community that helps each other be the best we can be.”
Tab is now based in Newport Beach, California and joins the Moroccanoil Academy Team. When he’s not traveling, he enjoys being behind the camera creating beautiful images of hair and people.
“I am always striving to be better than I was yesterday. This mindset keeps me on my best game, not only for myself but for my clients.”