Creativity and a passion for people fuel Latavia Lewis’s career in
the beauty industry. “I became a hairstylist because it was the only
career path that could fulfill my creative passions and allow me to
meet people at different occasions along their journey to a beautiful
life,” Latavia says.
Her own journey in the beauty industry began in 2010. After spending several years behind the chair in the Washington, D.C. metro area, she became an educator with John Paul Mitchell Schools. In 2014, Latavia became a Distributor Brand Manager for Moroccanoil, allowing her passion for business and education to impact brand sales across the Mid-Atlantic. “The Moroccanoil brand speaks to an array of demographics and cultures, which makes it an all-inclusive product line for hair and body.”
Today Latavia runs a successful freelance hair and makeup company called Elle Alise Artistry, where she provides concierge beauty services for weddings and fashion publications. Latavia’s work can be also seen internationally, as she is currently a hair and makeup artist for CNN and Turner Broadcasting.
As she continues to push her creativity and business to new heights, Latavia constantly seeks inspiration. “Kim Kimble is an African-American hairstylist who has celebrity clients—from Beyoncé to Oprah—she inspires me,” she says. “All of the entrepreneurs who hustle to create a life they are proud of inspire me to keep striving for the opportunities that bring me closer to my destiny.”