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WHO IT'S FOR
This shampoo is suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.
Blonde Perfecting Purple Shampoo
Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free.
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ARGANID™
Positively charged micro-particles are attracted to the negatively charged hair fiber, infusing argan oil into the cortex while simultaneously helping to repair and seal the hair.
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Violet Pigments:
Violet Pigments: impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.
Education anytime, anywhere
Access inspirational and educational videos, plus self-guided learning on color theory, product application, our proprietary technology, and more. Ask our Color Experts about all things haircolor! Available for iOS and Android mobile and tablet devices.
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