Moroccanoil Educator Kumi Ito’s formal training and international experience has seen her work for top publications and prestigious clients spanning music, fashion and more. “I’ve always loved hairstyling ever since I was a teenager,” she explains of her lifelong passion for the craft. “It makes people feel beautiful and happy...and I enjoy making people happy!
Kumi began her artistic and aesthetic education at the International Beauty College in Tokyo, eventually furthering her studiesat the Kimono Dressing College and Bloom Beauty Science in Japan and Hoxton Make-Up Academy in London. In Tokyo, shehoned her skills as a senior hairstylist, educating junior stylists and taking on her own clients, while also actively participatingin photo shoots. Growing into her career as an established hairdresser and session stylist, Kumi relocated to London in 2007pursued projects in and out of the salon, including photo shoots, music videos and fashion shows.
“Creating hairstyles and working with makeup is great,” she explains of her life’s work. “It continues to pique my interestand stimulate me.” Kumi’s work has been featured in GQ, 125 Magazine, AnOther and Dossier, to name a few. She has donehair at New York Fashion Week and London Fashion Week and styled advertising campaigns for premier brands includingTopman, Christopher Raeburn and Moncler.
When Kumi joined Moroccanoil as part of the global education team, it was a natural alignment and progression.“The brand’s focus on both hairstyling and hair care is the same focus that I have,” Kumi says. “Moroccanoil aims to betterthe industry, and I respect that.”