Signature Workshops: Moroccanoil Trend Collection

She was inspired to join the hair industry by her mother, a salon owner whose mastery in her craft and dedication to her clients formed the blueprint for Cassie’s own career. “To me, she is the highest example of a great hair dresser,” she says, noting that many of her mother’s clients have remained loyal for decades.

Outside of the hair industry, Cassie looks up to the musician and fashion designer Pharrell Williams as an inspirational figure. “He is a master divergent thinker and lets nothing limit his vision and purpose,” she says.

Cassie loves the Moroccanoil Professional Haircolor line because of its innovative technology and focus on creating a luxurious experience for clients and colorists alike. “Each product, tone, and tool has been chosen to provide a modern line that has everything I need to fulfill my artistry,” she says. She also values the combination of skill and kindness displayed by everyone at Moroccanoil—and she’s thrilled to contribute to our vibrant community

She is the owner of the The Curlective in Bloomfield, New Jersey, which has been recognized by Essence Magazine as a Standout Salon due to her talent as a colorist and the outstanding experience she provides for her clients. Her work has been featured in the Bavity x Sephora beauty campaign, Essence Fest virtual beauty summit 2021, Jet magazine, and Yahoo Beauty.

Her professional approach aligns perfectly with the Moroccanoil focus on nourished, healthy-looking hair. “I’m passionate about haircare because it’s the foundation of beautiful styling,” she says. “Healthy hair shines and bounces.” She first fell in love with Moroccanoil Treatment, then with the entire product line, because of “how well every product works to create a healthier canvas.”

Barri is excited to work with Moroccanoil as the brand expands both its Professional Haircolor Collection and its education platform, as a part of a supportive community of professionals. “I make a point to surround myself with those who inspire and support me wholeheartedly,” she says, “I’m motivated by the team around me.”